The Hard Problem of Data Analytics in Africa

Author: Jeff Fletcher (itnewsafrica)

One of the attributes of really good technology is that it hides the complexity of what goes on in the background, while still being useful. Depending on how old you are, you may remember having to set up a TV by selecting UHF or VHF with a little switch and then slowly turning a dial until a picture appeared out of the fuzz. Then you’d adjust the “bunny ears” aerial, and twiddle the tuner again to see if you could make the image even better.

Modern TVs will do this all automatically for you. You choose an option in setup menu, and every nearby TV station is picked up and assigned to its own … Read More

Why Prescriptive Analytics Is the Future of Big Data

Author: Mark van Rijmenam (datafloq)

Big Data has ushered in an era of data analytics that is taking different forms, including prescriptive analytics. This type of business analytics helps you find the best approach for a specific circumstance. It is also considered the third or final part of business analytics, which also encompasses descriptive analytics and predictive analytics. Prescriptive analytics leverages predictive analytics and descriptive analytics to derive ideal outcomes or solutions from helping you solve business problems, and it is driving the future of Big Data. Here’s how:

Differences Between Prescriptive Analytics and Predictive Analytics

Raw data is plentiful in today’s digital age. Approximately 90 percent of today’s online data represents a compilation of data

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Get More Out of Your Web Analytics

Author: Filip Matous

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, and the next item on the meeting agenda swiftly takes over without any action items being set as a result of the review.

The problem with this all-too-common approach is there is so much more to your website data than counting visitors — and there is more to your web analytics than reporting a number in a vacuum and moving on. By only giving one metric a cursory

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How to Choose a Domain Name

Author: Rand Fishkin

One decision you’ll have to live with for a long time is the domain name of your website. You may have some ideas, but what should you keep in mind when you sit down to register one? What will resonate most on the web? What should you avoid?

Maybe, you’re starting a new company, a new brand, or have an existing brand you’re trying to take online? Either way, you’re going to need a website.

Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. There’s a huge wealth of places that your domain name impacts your

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Four key challenges for Business Analytics

Author: Ronny Seehuus, co-written with Arild Nebb Ervik.

Regardless of how “big” the data are, success in analytics relies at least as much on organizational alignment and process as on the chosen analytical tool. Through distillation of the talk stream in the market we may identify four key challenges to address.

Key Challenge 1: Strategic Alignment
Most organizations today already have some element of business analytics in place, often in the BI/data warehousing area. Unfortunately analytics are often viewed by top executives as esoteric research at best, and irrelevant fringe experiments at worst. The issue surrounds not a lack of appreciation for the usefulness of information but a lack of alignment, availability, and trust.

Recommendation: review the business goals that

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