Author: ANZETSE WERE (BusinessDaily)
The role of the informal economy or Micro and Small Enterprise (MSEs) in driving Kenya’s, indeed Africa’s, economy is increasingly being recognised.
The 2016 MSME survey by the Kenya National Bureau of Statistics revealed that the sector contributed about 34 per cent to GDP. Furthermore, about 90 per cent of employed Kenyans sit in the informal sector.
It is therefore a puzzle why this sector is not recognised as an expert reservoir of knowledge on purchasing habits as well as consumer and market intelligence in the country.
The reality is that most Kenyans buy and sell goods and services in the informal economy. A report on retail in Africa by Deloitte in 2015 indicated… Read More