Data Analytics & Research Services

Data Analytics (DA), also known as Data Analysis, involves extracting, editing, summarizing and organizing data in such a manner that it answers the stated research questions and hypothesis.

We apply Data Analytics techniques and technologies in client’s organizations and businesses to help them make a more-informed decision(s). As researchers, it is our primary duty to verify or disprove theories, models and hypotheses.

Research Services

  1. EthosR&D : (Research & Development): A process of creating new products or improving existing ones. It involves;
  • Idea generation
  • Product screening – choosing the best idea
  • Concept development – turning the idea into a finished product
  • Prototype development – a working model
  • Feasibility study – determining viability of the prototype
  • Test marketing – to gauge the consumers reactions
  • Launch – after putting in place the 4P market mix {Product, Price, Promotion, Place(distribution channel)}

2. EthosAUDIT : Brand Audit and Strategy

  • Brand Audit – describes and evaluates the current state of a brand and its effectiveness. It is the first step (diagnostic tool) in brand strategy development.
  • Brand Strategy – is the long-term marketing support for a brand to increase its visibility; the How, What, When and to Whom you plan on communicating your product/service.

3. EthosSEGMENT : Market Segmentation and Positioning

A typical product can usually be segmented into 3 to 5 personas that regularly buy, use and maintain the product/service. We create a persona definition for each type including all their demographics; age bracket, gender, technology, environment, education, job group etc. The persona concept helps product sales team focus on the specific problem of a type of consumer, and also helps marketing managers easily connect with them when they are ready to buy.

4. EthosASSESS : Performance Improvement Framework / Assessments

It helps in improving the quality of your decisions; Needs assessments, Impact assessments, Employee satisfaction studies, Consumer satisfaction studies, Competitors intelligence, Environmental scanning, Quality standard assessments, Ad tracking etc.EthosASSESS involves;

  • Assessments – Identify Needs, the gap between current and desired results. Analyze needs and potential solutions. Decide which course of action will best achieve desired results.
  • Plan – Analyze and design a strategy
  • Act – Develop and implement the plan
  • Monitor – Measure, learn and improve the plan
  • Evaluate – Measure, report and use the result findings.

5. EthosPLAN : Project Planning and Management

It’s stating how to complete a project within a certain time-frame, with defined stages and designated resources. The initial activity is usually Baseline Survey – this provides a comprehensive characterization of a phenomenon in a project area so that later changes in its attributes can be measured. A marker for comparing the future status during and after project intervention.

EthosPLAN involves;

  • Setting measurable objectives
  • Identifying deliverables
  • Planning the schedule
  • Making supporting plans
  • Implementation and M&E

6. EthosPOLL : Public Opinion Polling, Awareness and Events Analysis

An opinion poll is a scientific survey designed to measure the views of a specific group, concerning a particular policy /event / service / product or political candidature.

METHODOLOGIES

We employ various Research methods;

  • Surveys:Surveys provide a means of measuring a population’s characteristics, self-reported and observed behaviour, awareness of programs, attitudes or opinions, and needs. Repeating surveys at regular intervals can assist in the measurement of changes over time.
  • Panel Studies:A panel is a group of people who represent a target market and are recruited and pre-qualified to participate in market research studies on an on-going basis.
  • Experimentation: a study in which an intervention is deliberately introduced to observe its effects.
  • Projective Techniques / Motivation Research: are used to understand the inner feelings, emotions and subconscious attitudes of the respondents to chosen stimuli.
  • Surveys:Surveys provide a means of measuring a population’s characteristics, self-reported and observed behaviour, awareness of programs, attitudes or opinions, and needs. Repeating surveys at regular intervals can assist in the measurement of changes over time.